For FOCUS, development is about pushing boundaries. To build good bikes, you have to be close. Close to the sport, close to the market, close to the customer. That’s why they develop all their bikes in Germany, where they pool the skills of their designers and engineers to drive product innovations forward and to deliver unquestionable all-round quality.

The people behind FOCUS have turned their passions into their professions. One of these people is the World Cyclo-Cross Champion, Mike Kluge, who founded the brand in 1993 to pour all his bicycle racing experience into product development. To this day, their e-bikes are created outside, on the road. Developed and tested by the FOCUS team’s riders. Uncompromising performance; smart technology and design. They work hard so that everything feels easy for you.

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